ever increasing profits

Industry has fallen into love with the concept of ever increasing profits. They are not satisfied with making a profit, but they justify their need for more, by demonstrating that their cost continue to raise, therefore they need more profit to ensure that at some future time they will have the capital to invest in their ability to make more, even though this is a false concept, that feeds only upon itself, and only serves to create an atmosphere of greed. More about this later...

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