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Showing posts from March 20, 2016

An Open Letter to Hulu

Dear Hulu, If you were truly intuitive you would know that I do not want to watch what you want me to watch.  I pay for the service, but still I am being fed these choices that make no sense at all.  Whatever algorithm you are using it is failing miserably for the user.  I think for your organization, and advertisers it is working well, but for the user, it is abysmal. First thing, do not ask me to interact with advertising.  Advertising is part of watching television, or radio, or even print, it has been around for ages, and it is accepted.  I was brought up with television advertising, so I am used to it, and it does not even bother me that I am paying for a service platform that has advertising, that is no different than cable television.  So okay I get that you have to have advertising, but never ever ask me to interact with advertising.  Whatever demographic you percieve me to be in, I am not in the one that interacts with advertising.  Advertising for my generation is a b